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Affiliate Marketing Audit Report

affiliate marketing audit
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Self Portrait:

About You and Your Brand

Your Answers

Survey Trend

  • First Name

  • Email

  • Brand

  • Website

  • Business Type

More About Your Brand

Your Answers

Survey Trend

  • Brand Niche

  • Business keywords

Growth Goals and Objectives

Your Answers

Survey Trend

  • Current Meeting or Exceeding Growth Goals

  • Steady Sales

Marketing

Your Answers

Survey Trend

  • Overall Marketing Strategy

  • Affiliate Marketing

Affiliate Marketing

Your Answers

Survey Trend

  • Considering Affiliate Marketing or Currently Run it Internally?

  • Are you Open to Partnering with an Agency/Expert or Prefer to Run In-house?

  • Target Monthly Budget on Influencers?

  • Target Monthly Budget on Program Management or Agency fees?

Market Analysis:

From a mere $1.7 billion in 2016, influencer marketing grew to have an estimated market size of $16.4 billion in 2022. Furthermore, it jumped 29% to an estimated $21.1 billion in 2023. The amount of spending and growth in influencer and overall affiliate marketing demonstrates its value in generating solid revenue and growth potential for businesses


Source: Influencer Marketing Hub, https://influencermarketinghub.com/influencer-marketing-benchmark-report/

Source: PMA Performance Marketing Study, https://thepma.org/wp-content/uploads/2022/08/PMA-Industry-Study-2022.pdf,
Influencer Maketing Hub, https://influencermarketinghub.com/affiliate-marketing-stats/
Source: Kinsta, https://kinsta.com/affiliate-academy/affiliate-marketing-statistics/#:~:text=The%20highest%20share%20of%20affiliate,%25%20and%20travel%20with%2016%25,
emarketer, insightintelligence.com, https://www.insiderintelligence.com/content/podcast-the-ad-platform-what-advertisers-need-know-about-affiliate-marketing%E2%80%9D
https://www.luisazhou.com/blog/affiliate-marketing-statistics/


Here's What your Competition is Doing


  • 80% Run an Affiliate Marketing Program

  • 69% Increased Influencer Marketing Spending in 2023, 65% Increased Other Affiliate Marketing Spending

  • 95% with an Affiliate Marketing Program Said It was Somewhat Successful, Successful or Highly Successful


Source: Kinsta, https://kinsta.com/affiliate-academy/affiliate-marketing-statistics/#:~:text=The%20highest%20share%20of%20affiliate,%25%20and%20travel%20with%2016%25,
emarketer, insightintelligence.com, https://www.insiderintelligence.com/content/podcast-the-ad-platform-what-advertisers-need-know-about-affiliate-marketing%E2%80%9D
LinkedIn, https://www.linkedin.com/pulse/10-mind-blowing-influencer-marketing-statistics-you-need-marketing/
https://www.luisazhou.com/blog/affiliate-marketing-statistics/

Source: PMA Performance Marketing Study, https://thepma.org/wp-content/uploads/2022/08/PMA-Industry-Study-2022.pdf,
Influencer Maketing Hub, https://influencermarketinghub.com/affiliate-marketing-stats/
Source: Authority Hacker, https://www.authorityhacker.com/affiliate-marketing-statistics/
CO, https://www.uschamber.com/co/start/strategy/b2b-vs-b2c#:~:text=B2B%20and%20B2C%20are%20two,individual%20as%20the%20end%20customer.
https://www.luisazhou.com/blog/affiliate-marketing-statistics/

SWOT Analysis:

With the right strategy and dedicated effort, affiliate marketing can be very lucrative!

Strengths

Opportunities

Weaknesses

Threats

Our Recommendations:

Get a Complimentary Affiliate Marketing ROI Projection and Competitors' Analysis

We think your brand will do well in affiliate marketing. We recommended these next steps to help you decide:

A clear vision for your business growth and an edge on the competition!

  • 6-Months Affiliate Marketing ROI Projection Report:

Month-to-Month Projections on:

  • Affiliates

  • Clicks

  • # of Sales

  • Revenue

  • Commission

  • Net Profit

  • ...

  • Competitors' Affiliate Marketing Analysis:

  • Competitors

  • Traffic Analysis

  • Affiliate Channels

  • Top Affiliates

  • ...

Growth and SWOT Analysis for Your Brand :

The affiliate marketing ROI and competitors' analysis specifically for your brand provide insights you need to decide on the next steps. There is no obligation.

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